Dana Kim

Dana was raised in a Korean immigrant household by a pediatrician-turned-entrepreneur mother and a stay-at-home father. She studied Economics and Psychology at Barnard College and earned her MBA from Wharton. Dana worked in consumer research and strategy consulting before founding Highlight in 2020. Highlight’s product testing platform helps global brands like Nestlé and Estée Lauder gather product performance data and insights. Her mission: to shift consumer goods toward lower-emission, more sustainable production.